The Fragrance

About The Fragrance


Born in Istanbul, where East meets West, The Fragrance is a niche perfume house founded by Şadi Advan, a perfumer with nearly three decades of international experience. The brand combines rare ingredients, meticulous craftsmanship, and the city’s rich cultural mosaic to create expressive, long-lasting compositions. Each fragrance is designed to capture emotion and memory while becoming a distinctive personal signature.


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Business Hours

Monday - Friday 7am - 4pm EST

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