About Rimmel London

Last Updated: 13.06.2026

At Beautyliv, accessible from www.beautyliv.com, one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by www.beautyliv.com and how we use it. This policy applies to our online activities and is valid for visitors to our website with regards to the information that they shared and/or collect in Beautyliv.

If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us at [email protected]

1. Information We Collect

The personal information that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you at the point we ask you to provide your personal information.

• Account Information: When you register for an Account, we may ask for your contact information, including items such as name, company name, address, email address, and telephone number.
• Purchase and Payment Information: When you place an order, we collect details necessary to process your transaction, such as billing address, shipping address, and payment details (processed securely via our payment gateways).
• Communications: If you contact us directly, we may receive additional information about you such as your name, email address, phone number, the contents of the message and/or attachments you may send us, and any other information you may choose to provide.

2. How We Use Your Information

We use the information we collect in various ways, including to:

• Provide, operate, and maintain our website and e-commerce services.
• Improve, personalize, and expand our website user experience.
• Understand and analyze how you use our website and which beauty products interest you.
• Develop new products, services, features, and functionality.
• Communicate with you, either directly or through one of our partners, including for customer service, to provide you with updates and other information relating to the website, and for marketing and promotional purposes.
• Process your transactions, fulfill orders, and manage shipments.
• Send you automated transactional emails, text messages, or newsletters (if opted-in).
• Find and prevent fraudulent activities.

3. Log Files and Analytics

www.beautyliv.com follows a standard procedure of using log files. These files log visitors when they visit websites. The information collected by log files includes internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and possibly the number of clicks. These are not linked to any information that is personally identifiable. The purpose of the information is for analyzing trends, administering the site, tracking users' movement on the website, and gathering demographic information.

4. Cookies and Web Beacons

Like any other website, www.beautyliv.com uses 'cookies'. These cookies are used to store information including visitors' preferences, and the pages on the website that the visitor accessed or visited. The information is used to optimize the users' experience by customizing our web page content based on visitors' browser type and/or other information.

You can choose to disable cookies through your individual browser options. To know more detailed information about cookie management with specific web browsers, it can be found at the browsers' respective websites.

5. Third-Party Privacy Policies

Beautyliv's Privacy Policy does not apply to other advertisers, service providers, or websites. Thus, we are advising you to consult the respective Privacy Policies of these third-party servers for more detailed information. It may include their practices and instructions about how to opt-out of certain options. This includes payment processing companies, shipping carriers, and analytics providers (e.g., Google Analytics).

6. Data Security and Retention

The security of your personal data is highly important to us. We implement standard security measures, including SSL encryption, to safeguard your information during transmission and storage. However, please note that no method of transmission over the Internet or electronic storage is 100% secure.

We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy, or to comply with our legal obligations, resolve disputes, and enforce our policies.

7. Your Data Protection Rights (GDPR / KVKK)

Depending on your location, you may have specific data protection rights regarding your personal information, including:

• The right to access – You have the right to request copies of your personal data.
• The right to rectification – You have the right to request that we correct any information you believe is inaccurate.
• The right to erasure – You have the right to request that we erase your personal data, under certain conditions.
• The right to object or restrict processing – You have the right to object to or request restriction of our processing of your personal data.
• The right to data portability – You have the right to request that we transfer the data that we have collected to another organization.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us.

8. Children's Information

Another part of our priority is adding protection for children while using the internet. We encourage parents and guardians to observe, participate in, and/or monitor and guide their online activity.

www.beautyliv.com does not knowingly collect any Personal Identifiable Information from children under the age of 13. If you think that your child provided this kind of information on our website, we strongly encourage you to contact us immediately and we will do our best efforts to promptly remove such information from our records.

9. Governing Law

This Privacy Policy shall be governed by and construed in accordance with the laws of United States of America.

10. Contact Us

If you have any questions or suggestions about our Privacy Policy, do not hesitate to contact us: